We founded the festival to contribute to a better quality of educational content on the most widespread medium in the world - television. We want to encourage the urge to learn, strengthen understanding between different societies and cultures, inspire compassion, and invite active participation in creating a better world.

Technology is advancing rapidly, and entire generations are growing up with audiovisual content that they can easily access in the online world.

In the network of active media, public broadcasters are the only ones who recognize the importance of editorial support for programs for children and young people - who care about the educational potential of the audiovisual content, its interactivity and relevance. We want to make this program more visible in the public media space, so that children and young people find an appropriate model of behavior in their environment.

Our mission is to inspire the youngest and most sensitive audience to take action, to take humanity by the hand and invite them to grow together.